Reclining in Milan

Re-Vive by Natuzzi
Re-Vive by Natuzzi

I have just returned from a press trip to Milan to celebrate the launch of what we were told was a revolutionary new chair. I am well used to PR hyperbole but I must confess that on this occasion, the product really did live up to the – quite considerable – razzmatazz.

Natuzzi’s Re-Vive is the world’s first performance reclining chair. Designed in collaboration with innovative New Zealand furniture design company Formway, Re-Vive combines their ergonomic know-how with the exquisite craftsmanship that you’d expect from this top end Italian furniture brand. The result is a sleek-looking chair upholstered in butter-soft, hand-stitched leather that moves as you do. I could have spent the entire evening curled up in the Queen-sized version, Prosecco in one hand, parmesan morsel in the other. Sadly, most of the other guests had the same idea.

The chair launches in the UK in the Spring (if you can’t wait, you can get a sneak preview at the Natuzzi concession in Harrods) and it will be expensive (the starting price is £2,800) but then Re-Vive is one of those pieces in which form has combined with function so perfectly that it brings real pleasure to your life. And that’s something worth saving for.

http://www.natuzzirevive.com/

Pasquale Natuzzi, Chairman & Chief Executive Officer of Natuzzi Group reclines in Re-Vive
Pasquale Natuzzi, Chairman & Chief Executive Officer of Natuzzi Group reclines in Re-Vive

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